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We have 5P segments that we need to get through in a special order… they are:
Prepare – You find a lead!
Prospect – This is where you introduce yourself, what you want, and who you want to talk to.
Pitch – This is where you pitch the prospect.
Present – This is where you present our solution to the pains the prospect has.
Propose – this is where you close the order, handle payment, etc.
Before we call we have done the first step (Preparation), so we already know the prospect’s deepest pain from our research on Google Maps.